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PORTFOLIO
FH&D Law Firm wanted a commercial that felt BIG, but emphasized the fact that they were local to their target audience.
At the start of our relationship, I fully immersed myself in all aspects of FH&D's business, brand, operations and vision for the future. Focusing on their existing ecosystem, work done to date and future road map, we established a team structure and playbook to guide FH&D's collective team operations and to refine their road map. In doing so, I created copy that clearly and creatively articulated what they desired their audience to know, as well as collaborated with creatives to produce the commercial from development, to post-production.
I was ultimately able to structure production in a way that minimized the need for a large crew and array of equipment, which reduced time and cost – a key pain point for start-ups and small businesses. The result: One epic feeling, attention grabbing commercial with clear communication.
L'AUBERGE CASINO & RESORT
Every year, L'Auberge Casino Resort produces an epic "New Year" event to appreciate and celebrate with their VIP customers. My responsibility was to strategically hire, develop and mentor a team of creatives while implementing strategic marketing techniques using live event photography. The results... interesting, high quality images, that both memorialized the event, and served as an advertising vehicle for new customers.
During a longstanding relationship, I accomplished this client's creative visions by overseeing strategic, focus campaigns. I led production teams for marketing projects, creating unique campaigns with required timelines. I developed engaging marketing and promotional advertisements to promote new equipment and departments, to increase revenue and grow their customer base. I directed the overall creative process of several campaigns from concept to completion in a client-facing environment.
ST. MARGARET
After meeting with the principal of St. Margaret Catholic School and their marketing coordinator, we partnered up to produce a video marketing campaign that provided answers to frequently asked questions and highlighted the various perks of attending the school.
OB's
OB's, now open for lunch, wanted to find a catchy way to advertise this newly offered service and lunch menu. I implemented a strategy using mouth-watering lighting and camera techniques on every food item that was on their lunch menu. The finished product consisted of a nationally styled commercial that both raised awareness about their services and lunch menu simultaneously.
CAPTIVATING CINEMA
My 10+ years of creative directing experience mostly comes from my work at Captivating Cinema. It's here that I won multiple ADDY awards, ran multiple accounts, mentored dozens of young creatives, and put together multiple presentations on my own to present to clients discovered and connected through cold leads.
Brochures, Flyers & Business Cards
Early on, we warmed cold leads by physically delivering the brochure's we designed, so that potential clients could connect to the company with face to face human interaction, and be able to witness Captivating Cinema's professionalism in person, long before any official business was conducted. I also secured a vendor to create plastic, versus paper, business cards that would stand out and leave a long-lasting effect on potential clients.
Global Site Redesign
One of our first initiatives in 2018, was to design Captivating Cinema's new interactive website platform. The goal was to create a single, cohesive design, leveraging standardized tools that users on all devices could browse without impacting the consistent brand experience.
Social Media Design
I designed social media adds using GIFs to make them more attractive and eye-catching.
CONCLUSION
Over the last 10 years, I've worked with over 80 diverse clients on over 300 projects. In doing so, I've recruited and trained team leads, planned and oversaw the development of company advertisements, headed brand campaigns, submitted ideas for projects, and oversaw the development of all creative content for both small and large-scale projects. I've supervised all work completed by creative departments, worked with executives and other creative leaders to set project deadlines, content goals, and creative budgets, collaborated with the marketing and sales departments in developing marketing plans, and identified opportunities to executives and clients. I'm excited because I know that together we'll be able to craft memorable work that can really connect and resonate with a target audience. Looking forward to working with you and creating content that truly stands out.
Warmest Regards,
Devante